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Reins of Change - Hermés
Project type
Campaign
Date
July 2025
Location
Barcelona, Spain
An exploration of campaigns with AI.
Project launching Hermès' Victoria Vegan bag.
Still hand-stitched. Still Hermès. Now cruelty-free.
Introducing the Victoria Vegan Leather Bag.
A play on Hermès’ equestrian legacy, handing over the reins to a new, more conscious generation without losing the house's essence.












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