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Reins of Change - Hermés

Project type

Campaign

Date

July 2025

Location

Barcelona, Spain

An exploration of campaigns with AI.

Project launching Hermès' Victoria Vegan bag.

Still hand-stitched. Still Hermès. Now cruelty-free.
Introducing the Victoria Vegan Leather Bag.

A play on Hermès’ equestrian legacy, handing over the reins to a new, more conscious generation without losing the house's essence.

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